Did you know you can sell Queensberry products directly through your Photo Galleries? Click here to learn more.

Blog

Welcome

This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
loading facebook page

CATEGORY: Marketing

Forums are about community... Sharing ideas, asking questions, providing feedback. We've just integrated our forums with our Queensberry and Photojunction Facebook pages to harness the power of one of the largest online communities in the world. On both pages, if you want to ask a question go to the 'Discussions' tab (highlighted in the graphic). If you want to offer feedback (or give someone else's idea a boost) go to the 'Feedback' tab. As well as these we're starting work on building a more user-friendly knowledge base. Look forward to hanging out with you more on Facebook :) Cheers, Nigel To View More >>

This entry was posted in Marketing by Admin

No, that's not what it means. WTF stands for… Website (yours): It's hard to get people to visit, but you're in charge, it looks like you – you shape it, you own it. Twitter: Millions hang out there, there are ways to get their attention – but it belongs to someone else. Facebook: Same thing with bells on. Millions and millions of people. Awesome networking and sharing tools. But you're not in charge, it doesn't look like you're in charge, and Mr Zuckerburg gets the Google Juice not you. It's essential to hang out with people in these public places, but invite them back to your place as well. To View More >>

This entry was posted in Marketing by Admin

Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>

This entry was posted in Marketing by Admin

Doing their Chicken Little impression, the media say the sky is falling. Some of our clients are worried, but personally I wonder. Here's why. First, Heather and I have been through it before (no, not the great depression! that was our parents and grandparents)... 1. The 1984 New Zealand currency crisis (that might mean nothing to you, but our country almost went broke). 2. The 1987 share market crash. 3. The 1997 Asian financial crisis. 4. The 2001 Tech meltdown. Sure, they probably weren't as bad, but we survived them all. In fact in each of those years except 1984 our sales increased. And we To View More >>

This entry was posted in Marketing by Admin

Apparently it takes 3.5 seconds for a person to to assess another person when they first meet face to face. We've all done it and in some cases I still remember those 3.5 seconds. The love at first sight affect. :) But what if those first few seconds aren't face to face, but face to website? Couples (ie Brides) can be ruthlessly efficient when it comes to their wedding plans, which is why we all need a love-at-first-sight site that's up to handling a bride in full hunting mode. I've watched my wife in action. She will allow a site 3.5 seconds to grab her attention before she moves on. And I am To View More >>

This entry was posted in Marketing by Admin

A thoughtful approach to designing and selling albums from Pennsylvania-based Angelique, of our support team. - Ed. There seem to be two primary approaches to album sales, three if you include not bothering (let's not go there). The first approach, popular recently, is Pre-Design. Design the be-all, end-all of albums before your clients even see their images and you'll make a fortune! How could they possibly say no to a 60 side gorgeous 10x18 Duo masterpiece once they see it? Well…because what you included in their contact was a 10x10 flush mount album with 20 sides. That hardly seems fair. It To View More >>

This entry was posted in Marketing by Admin

Back in 1996 Heather and I walked into the beautiful Hotel Metropole in Hanoi for lunch, and I don't think the staff were pleased to see us. We'd been back-packing around Vietnam for two weeks, we looked the part, and we'd brought our packs with us! Not normal for fine dining, even at lunchtime. But the staff very nicely gave us a table, and waited for us to order the (very affordable) lunchtime special. Instead, we proceeded to make up for two weeks of roughing it. We ate everything we could fit in, and then some. It was fantastic. Meantime the suits and the frocks around us looked mildly disapproving, To View More >>

This entry was posted in Marketing by Admin

I don't like long posts, and I'm always at Ian and Nigel to keep 'em brief so I apologize. This recent post prompted Ken to comment and me to respond with this, my longest ever... Ken asked whether our industry's main challenge wasn't "crap photography" but competitors with stupid pricing, for example, "2 photographers, hi-res images and Queensberry with 60 images for £1500." Ken suggested that people like that shouldn't last in business but they keep coming back... So I presume that if in fact they're surviving, they're probably a high volume, low margin outfit - possibly with healthy post-event To View More >>

This entry was posted in Marketing by Admin

I'm looking forward to David Ziser dropping the other shoe in a couple of days. On scottkelby.com last week, in the first of two parts, he blogged about the "perfect storm" that he says has impacted wedding photography over the last few years. If you haven't read it you should. Factors David mentions include the Great Recession, the "Walmart Effect" – everything from consumers' ingrained cut-price mentality to the fact that "wedding photography has come to Walmart" (via the acquisition of Bella Photography by CPI Corporation). Plus of course the growth of digital photography (not just digital To View More >>

This entry was posted in Marketing by Admin

More from Mark Miller: Press books - I agree with everything you say. At Focus I had a great conversation with Danny who suggested that 'everyone' did digital, ie it was commonplace with suppliers but that Duos were the really unique albums. I agree. Aren't QBY digital albums really just a fancier, more expensive press-book? Again, that's not meant to be insulting, I'm just trying to add to the conversation. FWIW, I've stopped offering digital albums (other than mini copies) and will move to a Duo only offering for next season. No offence taken. I love our digital albums, and so do many of our To View More >>

This entry was posted in Marketing by Queensberry Website