“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

We very rarely share the positive reviews we receive from our clients but the other day we received a pretty special one from one of our new Print Shop users, Damien Lovegrove. He's a "go for it" guy who'd launched his store within a week of deciding to use Print Shop, and within days of that made his first large format canvas sale. We're sharing his review for two reasons: It offers great advice for anyone starting out — why he chose the platform, and the challenges he faced when setting it up. If you're already using Print Shop we'd love your thoughts over on the insider about what features To View More >>

We've made changes to the Workspace Client Gallery setting "Viewers must register" after some great feedback in our Facebook group, The Insider. Until now if you turned on the "Viewers must register" gallery setting, visitors had to create an "account" before they could view a gallery. The setting was optional, and its purpose was to track who was viewing your galleries and to collect their email addresses. This change will make it easier for people to get access while still allowing you to collect those addresses. Here's what we have done We've replaced the original setting with "Require Email To View More >>

Someone suggested the other day that Queensberry’s “look” is “classic”, and if you want “hip” albums you’ll need to look elsewhere. So … how do we plead? Well yer Honour, on the one hand, it’s true … and on the other, it isn’t! Why isn’t it true? It’s your art, we just provide the frame. It’s your album, so if you want hip, make it so. We see plenty of up-to-the-minute designs going through the Bindery, and lots of classic work too. What we suggest is, pick from our paintbox whatever supports your To View More >>

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? Is  marketing the To View More >>

This weeks 'Share of the Week' goes to Weddings by Nicola & Glen,  based in the UK , who shared their latest Queensberry album on Facebook .  Thanks for sharing, Nicola & Glen. There’s a wee thank you on its way to you. "It’s that wonderful time of year where we're producing  Queensberry albums for all the lovely weddings over the summer. See Kelly and Rob's gorgeous album in Silk Twilight from last year on our journal here." Be sure to tag us when you share your Queensberry products on Instagram, Facebook or your blog. It doesn’t just To View More >>

Everything we do is about adding value to your photography … to help sell your art, your craft, your intellectual property, your time! Matting a work of art is a powerful, longstanding way to add to its worth, and we offer matting in several products — like albums, frames and boxes. But we also offer “loose” matted prints, and new customers are sometimes surprised to find they’re just as beautifully presented. We supply them with an embossed cover sheet to protect the mat and print … and make the treasure inside more special. The embossed Q device is important To View More >>

We caught up with two of the design team,  Simon and Rachel, to talk all things album design. Here are their top four tips for creating beautiful, clean layouts. Less is more Rachel: Unclutter your design. It’s simple. Let the key images and high quality materials of an album speak for themselves. If you notice the design, it’s taking precedence over the images – good design is effortless. Simon: If the design is loaded with images the hero shots can be lost among a forest of images. By keeping the image selection minimal, you’ll free up space and make the rest To View More >>

This post on Cam Grove’s Instagram made our day, and we so agree that first impressions are lasting impressions. I once read an article in PDN about photographer's studios, and this one photographer was explaining how he had dropped thousands of dollars on buying this particular handle for his front door. He reasoned that the first physical contact that prospective clients had with him and his business was when they opened the door to his studio. He wanted that initial touch to immediately convey all the things intrinsic to his business; strength, substance, craftsmanship... It's a story To View More >>