Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

We've made changes to the Workspace Client Gallery setting "Viewers must register" after some great feedback in our Facebook group, The Insider. Until now if you turned on the "Viewers must register" gallery setting, visitors had to create an "account" before they could view a gallery. The setting was optional, and its purpose was to track who was viewing your galleries and to collect their email addresses. This change will make it easier for people to get access while still allowing you to collect those addresses. Here's what we have done We've replaced the original setting with "Require Email To View More >>

We're excited to partner again with JB Sallee to bring you his 10 city tour around the United States.  This is your chance to be inspired by  one of the most awarded portrait and wedding photographers in the world — and take your own work to the next level. See first hand how JB creates his award winning client wall art and albums.   You'll have the unique opportunity of photographing alongside JB for a full day of shooting, with a maximum of ten attendees.  With over 21 years of teaching and educating experience, JB is an open book and ready to help you To View More >>

We thought we should explain where we’re heading in terms of product development over the next few months. There'll be more to come for sure about other products, but this is it for albums. For now! And although we’re working on major updates, especially to our Flushmount and Studio ranges, regular customers will be pleased to know we’ll be tidying up a few anomalies and aggravations in our systems and resources as we go. Please treat what follows as a road map, not a timetable. We’ll make further announcements as things are released. And of course, there’ll To View More >>

We absolutely love the embossing on this album — as simple contemporary font, with silver foil to really make it stand out. It just goes to show that you and your clients can have the album you really want with our vast array of personalisation options.  Affection embossing (pictured above) will shortly be available to order in Workspace.  "Keri and Ben celebrated their wedding in the fabulous surrounds of the Bodleian Library in Oxford. Although our Bride is from America, this historic university city is where Keri met the love of her life, and which she now calls home. "The couple To View More >>

If you love Panorama Flushmount albums, chances are the full bleed, uninterrupted layouts are one reason why. This 12x12 album by  Birch & Wattle of Sydney, Australia,  makes great use of panorama images. What also caught our eye was the warm and joyful imagery of Fleur and Steve's wedding. Yana shared some stand-out moments  from  the day, and some thoughts about their photography business. "We are Pavel and Yana - professional wedding photographers, based in Sydney, who  specialise  in natural, genuine and emotive story-telling To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

You're probably aware of the widespread unease about data protection and privacy online — for example the Cambridge Analytica Facebook scandal and the other major data breaches that have been in the news so regularly. Protecting people's data is the focus of the European "GDPR" (General Data Protection Regulation), which comes into effect later this month. It applies to everyone who does business in the EU, including us and many of our clients. In brief the GDPR is saying that people have the right to complete control of their data, and that you, as To View More >>

David with his Queensberry book We get to see many beautiful stories at Queensberry, and sometimes we need to share them. David Edmonson and his son Luke, both multi-award winning wedding, portrait and commercial photographers, are based in Dallas Texas. After a major health challenge David decided to take on a personal project, which this lovely book documents. I’ve don’t usually take books and albums home with me, but I just had to spend some time with this one, absorbing the images, reading the compelling words he uses to describe them, and the messages he wants his children To View More >>